Afflutech is committed to protecting the privacy and security of visitors to our website.

This Privacy Policy explains how we collect, use, and protect your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

What We Collect

We collect and process the following types of data when you interact with our website:

  • Usage data (e.g. pages visited, time on site, referring source)
  • IP address and browser information
  • Contact data (only when voluntarily submitted via forms)

We do not collect any sensitive personal data (such as health, religious, or financial information).

How We Collect Your Data

We collect data through the following methods:

  • Cookies and analytics tools
  • Contact forms you voluntarily complete
  • Email communications you initiate

Why We Collect Your Data

We use your data for the following lawful purposes:

  • To improve the performance and content of our website
  • To understand how visitors use our site
  • To respond to enquiries you send us
  • To deliver relevant digital marketing (with your consent)

Lawful Bases for Processing

We process your personal data under the following legal bases:

  • Consent – for analytics and marketing cookies
  • Legitimate interest – for improving site functionality and ensuring security
  • Contractual necessity – if you contact us about our services
  • American Express

Cookies and Tracking

We use cookies and similar technologies to track website usage. You can manage your cookie preferences when you first visit the site via the cookie banner, or delete cookies through your browser settings.

Tools we use:

  • Google Analytics – collects anonymous usage data to help us analyse traffic and user behaviour
  • Meta Pixel – tracks user interactions to measure the effectiveness of our Facebook/Instagram advertising
  • Ahrefs Analytics – monitors technical SEO and website performance

These tools may collect your IP address and browsing activity. Data is shared with these providers under their own privacy policies.

Data Sharing and Storage

We do not sell or rent your personal data to third parties.

We may share your data with trusted third-party service providers (such as analytics and hosting providers), solely for the purposes outlined in this policy.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes we collected it for, including legal, accounting, or reporting requirements.

Your Rights

You have the following rights under UK data protection law:

  • Right to access your personal data
  • Right to request correction or deletion
  • Right to object to or restrict processing
  • Right to withdraw consent
  • Right to lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise your rights, please contact us.