Who the client is

Laura Dee Therapy is an established solo practice offering online counselling, psychotherapy, and clinical supervision. With a calm and compassionate approach, Laura supports a large client base seeking a safe, confidential, and professional space for mental health support. Her brand centres on reassurance, clarity, and emotional wellbeing.

What they needed

Although Laura already had an online presence, her previous DIY website no longer reflected the quality or professionalism of her practice. The layout felt outdated, the structure lacked clarity, and the overall experience didn’t communicate the calming, trustworthy service she provides to clients.

She needed a complete redesign and rebrand that would elevate her online presence and align her digital identity with the depth and standard of her therapeutic work.

What we did

We delivered a full website redesign and refined brand identity to create a platform that truly represents Laura’s practice.

Project phases included:

• Discovery and brand development
• Creation of wireframes to reshape content structure and improve clarity
• A refined visual identity, including a new logo, colours, and typography
• Website design in Figma and development in WordPress using Bricks Builder
• Migration from WebGenie to WordPress for greater flexibility
• Improved user experience, clearer navigation, and intuitive page flow
• Thoughtfully placed calls to action to guide prospective clients
• Testing and quality assurance prior to launch

Results & impact

The redesigned platform gives Laura a stronger, more professional online presence that reflects the quality and warmth of her therapeutic practice. The new visual identity brings a calm and compassionate feel, while the improved structure and user experience make it easier for visitors to explore her services and understand her support offerings.

Overall, the website now presents a trustworthy and approachable first impression, helping Laura continue to grow her client base with confidence.

Scope & tools

• Scope: Brand development, logo design, full website redesign, platform migration, UX improvements, testing
• Tools: Figma, WordPress, Bricks Builder

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