HLT Social Website
Who the client is
HLT Social is a social media marketing specialist focused on helping hospitality businesses elevate their online presence. Operating fully online, the brand brings a warm, welcoming and travel-inspired aesthetic designed to appeal to boutique hotels and hospitality-led businesses wanting a polished but approachable partner.
What they needed
HLT Social’s previous website had been a DIY build that no longer reflected the business’s services or professionalism. The design felt outdated, the platform was limiting future scalability, and the user experience wasn’t strong enough to communicate their expertise or convert potential clients.
They needed a complete refresh - a more professional brand identity, clearer service presentation, and a website that felt aligned with the quality of their work.
What we did
We delivered a full redesign and platform migration, ensuring the brand could confidently grow with a stronger digital foundation.
Project phases included:
- Discovery and brand refresh, including a new logo
- Creation of wireframes to reshape content structure and improve clarity
- A fresh visual direction to bring warmth and professionalism to the brand
- Website design in Figma, followed by a full Webflow build
- Migration from Squarespace to Webflow for greater flexibility and scalability
- Improved UX and page flow, with clear and consistent CTAs
- Updated pricing and service packaging layout
- SEO audit and pre-launch quality checks
- Installation of Google Analytics for ongoing performance insights
Results & impact
The new site gives HLT Social a far stronger brand presence, aligning the visual identity with the level of service they provide. The redesigned UX makes it easier for potential clients to understand offerings, explore service packages, and navigate the site with clarity.
Overall, the brand now feels more professional, more cohesive and better positioned to attract new hospitality clients.
Scope & tools
- Scope: Brand refresh, logo update, website redesign, platform migration, UX improvements, SEO audit, analytics installation
- Tools: Figma, Webflow, Google Analytics
"I’m genuinely blown away by Alex’s work. His expertise is outstanding, he fixed every little bug or tweak instantly, and he had my new site up and running in under two weeks. The whole process felt easy because he communicated so well and really cared about getting it right.
I can’t recommend Alex highly enough. He’s talented, reliable, and an absolute pleasure to work with."