Who the client is

Coach Hartley is a professional Muay Thai coach and certified personal trainer based in Stockport. Known for his disciplined, bold, and approachable coaching style, he works with clients seeking high-energy, results-driven training. With a growing reputation and expanding client base, he needed a digital presence that matched the professionalism and impact of his in-person coaching.

What they needed

Before the project, Coach Hartley had no website, which made it difficult to present his services, share essential information, or demonstrate the quality of the business he was building. Without a central online hub, potential clients had no easy way to learn about his coaching style, available sessions, or expertise.

He needed a modern, user-friendly website that would clearly communicate his services, build credibility, and support the growth of his coaching business.

What we did

We designed and built a complete Webflow website from scratch, tailored to capture the energy and professionalism of Muay Thai training while remaining accessible and easy to navigate.

Project phases included:

• Discovery and content planning
• Wireframes to structure service information and optimise user flow
• Full visual design in Figma with a bold, dynamic aesthetic
• Website development in Webflow with responsive layouts across all devices
• Clear calls to action and prominent contact pathways
• Structured service pages describing one-to-one coaching, group sessions, and fitness programmes
• SEO setup, including semantic HTML, meta titles, descriptions and alt text
• Integration of Google Analytics and Search Console for ongoing performance insights
• Testing and final launch

Results & impact

The new website gives Coach Hartley a strong professional presence that reflects the discipline and energy of his coaching. Clear service layouts, confident visuals, and streamlined navigation make it easy for potential clients to explore training options and understand the value he offers.

With a dedicated platform to promote his services and support future marketing efforts, he is now positioned as a credible, high-quality coach ready to attract and convert new clients.

Scope & tools

• Scope: Website design, Webflow development, service structuring, SEO setup, analytics integration, responsive design
• Tools: Figma, Webflow, Google Analytics, Ahrefs

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