Coach Hartley, a professional Muay Thai coach and certified personal trainer based in Stockport, approached us with the need for a modern, user-friendly website to support the growth of his independent coaching business. With a growing client base and a strong reputation for results-driven training, the goal was to establish a compelling digital presence that captured the discipline, energy, and professionalism of his services.

The website was designed and built on the Webflow platform, selected for its design flexibility, performance, and ease of content management. The site structure was carefully planned in close collaboration with the client to clearly showcase his full range of services, including one-to-one Muay Thai coaching, group training sessions, and personalised fitness programmes. Each service area was given dedicated space to explain the benefits and approach, while encouraging user engagement through prominent calls to action and streamlined navigation.

A bold, dynamic visual style was developed to reflect the high-energy nature of Muay Thai training, balanced with a clean, modern aesthetic to appeal to a wide audience. Strong typography, a striking colour scheme, and purposeful imagery were used throughout to convey confidence and clarity. The layout was fully responsive to ensure seamless usability across all devices, particularly mobile.

Functionally, the website includes integrated contact forms, detailed session information, and a testimonials section to reinforce credibility and trust with new visitors. Behind the scenes, the site was carefully optimised for SEO, with structured content, semantic HTML, and appropriately tagged headings to improve search visibility. Meta titles, descriptions, and alt text were implemented throughout to support indexing and keyword relevance, laying a strong foundation for organic search performance in the competitive fitness space.

To further support the site’s long-term effectiveness, we implemented Google Analytics and integrated Google Search Console. These tools provide valuable insights to help refine content and marketing strategies overtime, supporting business growth through data-driven decisions.

The final outcome delivered a robust and engaging web presence that positions Coach Hartley as a serious, professional trainer with a clear value proposition. It now serves as a central platform for attracting and converting new clients, promoting services, and supporting future digital marketing initiatives.